Beyond greenwashing – space for truly sustainable fashion

The fashion industry is facing increasing scrutiny over its environmental impact, resource exploitation, and misleading sustainability claims. With greenwashing becoming more prevalent, the need for innovative, verifiable, and technology-driven solutions has never been greater. This webinar will demonstrate how space technology, AI, and blockchain are transforming the fashion supply chain, enabling a circular economy and full sustainability transparency.

Key themes and topics include bioeconomy and circular economy, with a focus on satellite data and AI for sustainable sourcing, using remote sensing and AI-driven analytics to monitor sustainable land use for raw materials such as organic cotton and regenerative silk. It will also explore waste-to-resource models, innovative textile recycling solutions, and the adoption of biodegradable and bio-based materials to close the loop in fashion. Blockchain and smart contracts will be discussed for transparency, with digital product passports and tokenized traceability to ensure authenticity, sustainability, and accountability.

Consumer policy and environmental impact will also be covered, including insights into the EU Green Claims Directive and Circular Economy Action Plan, which are shaping the fashion industry’s sustainability framework. The webinar will also explore how AI-driven transparency tools, eco-labeling, and regulatory compliance empower consumers to make conscious and sustainable purchasing decisions.

Notable speakers include experts from the European Space Agency (ESA), blockchain and AI specialists, representatives from Textile Exchange, environmental sustainability scientists, celebrated sustainable fashion experts, and an EU policy representative (TBC).

The target audience for this webinar includes fashion brands and manufacturers committed to sustainability, policymakers and regulators enforcing circular economy laws, tech and AI innovators pioneering traceability solutions, and consumers and retailers demanding verified sustainability claims.

Why this webinar matters: it supports the EU’s push for a circular bio-based economy by demonstrating how space technology and AI enhance sustainability verification; aligns with EU consumer protection laws to eliminate greenwashing in fashion; brings together experts from space technology, AI, blockchain, fashion, and policy-making for an interdisciplinary discussion; and engages brands, policymakers, and consumers in this critical dialogue.