Decoding greenwashing

Join us for an insightful and interactive event that will guide you through the world of ethical and sustainable fashion, while teaching you how to avoid the pitfalls of greenwashing. Whether you are new to sustainable fashion or an experienced shopper, this event will provide you with the knowledge and tools to make informed, responsible choices.

The first part of the event will focus on the issue of greenwashing in the fashion industry. We will explore how some brands falsely claim sustainability and the impact this has on consumers. We will break down the '7 Sins of greenwashing' and examine practical examples of how large brands mislead shoppers. An interactive exercise, such as 'Greenwashing bingo', will help you spot misleading claims and develop a critical eye for sustainable messaging.

In the second part, we will dive into the exciting world of sustainable fashion with a business clothes swap party. This is a unique opportunity to exchange your well-preserved business or casual workwear for new pieces that align with your style and values. Not only will you refresh your wardrobe, but you will also be taking an active step towards more sustainable consumption. This fun, interactive segment allows you to integrate sustainability into your everyday life while reducing waste.

We will also cover the latest legal developments, including the new EU EmpCo and Green Claims Directive, which aim to protect consumers from misleading green claims. You will learn about the rules soon to apply to companies and how these regulations will provide consumers with more transparency in their fashion choices.

Additionally, we will share tips on how to recognise sustainable fashion. From trustworthy sustainability seals and eco-friendly fabrics to assessing garment quality, we will guide you on what to look for when shopping. You will leave with practical insights on how to buy clothing that is durable, ethical, and truly sustainable.

The event will conclude with a Q&A session, where you can ask Ebby Shirazi from YNEO (a MaxTex member) all your questions about sustainable fashion, greenwashing, and conscious consumption.

This event is perfect for anyone looking to make more responsible fashion choices while protecting themselves from misleading advertising. Whether you are a seasoned sustainable shopper or just starting, you will walk away with the knowledge and tools to shop smarter.

The event will be hosted in a hybrid format, offering both in-person and virtual participation.