Investing in nature through transparent industrial value chains: digital traceability from soil restoration to circular products

This event will explore how investing in nature can create long-term economic value through sustainable aviation fuel (SAF) production and transparent industrial supply chains.

The session will focus on emerging business models that combine the restoration of degraded land with the cultivation of sustainable feedstocks, demonstrating how nature-positive strategies can strengthen climate resilience, biodiversity protection and rural economic development.

In parallel, the event will examine the role of digital traceability and emissions-integrity infrastructure in supporting regulatory alignment, sustainable finance access and international market competitiveness. As sustainability standards become increasingly performance-based, the ability to verify environmental impact across complex value chains is becoming a key enabler of both policy compliance and business growth.

The webinar will feature insights from Juan Miguel Pérez, CEO of Finboot, alongside invited speakers from the renewable fuels, sustainability and innovation ecosystems.

The event is designed for corporate actors, policymakers, researchers and sustainability practitioners interested in nature-based industrial innovation and the transition towards a competitive, climate-neutral economy.